Human Behaviour Change for Life

Delivering positive, meaningful human behaviour change using evidence-based studies and research.

Training and Events

New online course! The Human Behaviour Change for Life Foundation Course is live. The perfect way to start your behaviour change journey.

Consultancy Services

If you are looking to deliver positive change, then we are here to help. Contact us for a free 30 minute chat to explore your needs.


We work with people and organisations to further the understanding of human behaviour change science through rigorous, evidence based research.

Live event

HBC Fest: From principles to practice 7th-9th June 2024

Join us in embracing a festival style approach to conferences – where we’ll be putting human behaviour change principles into practice with our very special line-up of speakers in the picturesque Lincolnshire countryside.

Understanding Human Behaviour to Support Change

Human Behaviour Change for Life (HBCL) is a Community Interest Company (CIC) that provides clients from around the world with actionable, practical advice and support to understand human behaviour and apply the principles of behaviour change to their work.

We use our expertise to explore the link between humans and our environment, the food we eat, the education of our children, our wellbeing and much, much more. We harness sector-specific knowledge and combine it with behaviour change theory and practice to provide unique insight that enables sustained, impactful change. By embedding an understanding of human behaviour and how it can be applied to benefit humans, animals, and the natural world, we can help to nurture compassion in humans and drive social change - reflecting that humans are both the problem and the solution.

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HBC Fest:

From principles to practice

At Human Behaviour Change for Life, we wanted to create an event that really embodies our values: being practical, fostering connection, providing support, embracing innovation and being ethical. We knew that a conference in the traditional sense wouldn't fit that bill and so the idea of holding a festival-style experience was planted.

As much as we love delving into the theory and psychology of change, we know that ultimately we need to be able to apply these in real-life situations, from the office to the field. HBC Fest will give you the chance to learn from those who have done just that, as well as enabling you to practice using key tools and techniques in practical workshops so that you feel confident and capable of changing behaviour for the benefit of people, animals and the planet.

So join us between the 7th and 9th of June 2024 in ditching the blue light of screens for an immersive experience under the blue sky. Don't miss your chance to be part of HBC Fest, final bookings 31st May


Learn about the research we have conducted, our ongoing research, and our goals.



We hold training and events to help you gain new research skills and meet like-minded people. Find an event near you today!

Training & Events


Take a look through our free resources including videos, blog posts, and case studies.



We provide a comprehensive consultancy service that helps you to support your organisation, through a range of methods.

Supporting You


Meet some of the wonderful organisations we've worked with....


Human Behaviour Change for Animals

We established HBCA, in 2016, after recognising that insight about how and why people behave the way they do could provide solutions to challenging issues that affect animals. After all, people interact with animals every day – by owning pets or farming animals, or through the choices we make about the food we eat or the clothes we wear. 

We have combined animal sector expertise with behaviour change theory and practice to offer a unique specialism in animal health, welfare, protection, and conservation. Since HBCA was founded, we have provided bespoke solutions that are innovative, creative, and affordable to a wide range of organisations and individuals. Human Behaviour Change for Life was founded as a result of the increasingly diverse work we were undertaking with HBCA and in recognition of the fact that human behaviour change science can be used across a wide range of sectors to create lasting positive change.

Learn more about how we established Human Behaviour Change for Animals (HBCA), the work we do, and more by visiting the HBCA site.

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